Why you need to integrate mobile with your fundraising activity? The most important reason for this is, traditional donors are dying out so there is a need of finding new ways. Without new blood, new donors are not coming into the fundraising funnel because the fundraising activity dependent upon traditional channels and donors is become discouraging.
The key differences between traditional donors and the new millennial generation is that traditional donors responded to calls either received by mail, emails or via television commercials. All actions using such media, in most cases suffered from delayed reactive, most likely causing lower conversions and demanding repeat action messages. Whereas millennial – born between 1979 and 2005 – aren’t read print materials; don’t watch television; ignore emails as spam.
How to engage the millennial generation?
- The millennial generation is a network of mobile generation. So to engage this generation … uses all those channels they use to communicate, share and receive their snackable content on. It’s either YouTube or the mobile phone, or even YouTube on the mobile-phone.
- In order to engage this prospective audience, your message should be mobile friendly, and mobile reactive. Mobile reactive means the ability to utilize the exclusive features of mobile devices to receive a message and also answer it, as these features are especially designed for mobile devices. For example, Text to Give campaigns use the SMS option built into all mobile phones, making a donation as easy as texting a keyword to a short-code.
- Digital media is just one piece of the puzzle. As being a means of fundraising, mobile devices and apps are a solution to maintaining a continuous relationship with prospective donors. Alerts, notifications and mobile text are all means of reaching out and maintaining a sense of community, which is too much important to all these social networking mavens to make a request for donations.
Your new prospective donors are mobile users, so to maintain a good position, you have to act as they do and engage them by using their own turf. There is no better means of doing this through mobile-phone which stays with them 24/7, always on, always available. To know more about fundraising app visit www.FootballFundraising.com.
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